Social Media Marketing
Grow Your Brand with Content That Connects and Campaigns That Convert
At Matrix Web Online, we do more than post—we plan, design, manage, and amplify. Whether you’re aiming to increase brand awareness, grow your follower base, or drive conversions through paid campaigns, our social media strategies are tailored to engage the right audience and build lasting brand equity.
From content calendars and community engagement to performance-driven ads and influencer collaborations—we bring everything together in one cohesive, growth-focused plan.
One Strategy Doesn’t Fit All — We Create What Fits You
Every business has a unique story, audience, and tone. That’s why our social media marketing strategies are custom-built to match your goals, your voice, and your market. Whether you need long-term growth or a campaign that converts fast, we’ve got the tools and the team to make it happen.
Here’s what might be included in your custom social plan:
Our Social Media Capabilities
We craft scroll-stopping visuals, captions, and stories that engage your audience and stay true to your brand’s identity.
Includes:
- Branded image, video, and carousel content
- Content calendar planning
- Hashtag research & trend integration
- Cross-platform publishing (Facebook, Instagram, LinkedIn, TikTok)
Build an engaged audience through consistent, valuable content and authentic interactions—without boosting every post.
Includes:
- Engagement tactics (polls, reels, stories, lives)
- Strategic post timing and frequency
- Growth tracking and follower analysis
- Trend adaptation for algorithm reach
Your audience expects quick, helpful responses. We handle communication across all platforms—so your brand always feels accessible and responsive.
Includes:
- Daily comment and DM monitoring
- Reputation and tone of voice management
- Escalation workflows and response guidelines
- Crisis moderation (if needed)
We launch and scale paid social campaigns that drive clicks, conversions, and measurable results—backed by audience targeting and testing.
Includes:
- Ad copywriting and creative asset design
- Custom audience and lookalike targeting
- Funnel-aligned campaigns (awareness, retargeting, conversion)
- Campaign tracking, optimization, and scaling
Tap into trusted voices in your niche with authentic partnerships that deliver reach, credibility, and content value.
Includes:
- Brief creation and campaign management
- Form optimization
- Sponsored content coordination
- Performance reporting and ROI tracking
What’s Included in Every Social Plan
Dedicated Social Media Manager
One point of contact to strategize, create, post, and report—plus a full support team behind the scenes.
Platform-Specific Expertise
We tailor content and strategy to each platform’s algorithm and user behavior.
Branded Content Creation
All content aligns with your brand’s voice, visuals, and goals—designed for engagement and conversion.
Scheduled Publishing & Monitoring
We handle your entire content calendar and manage real-time engagement.
Real-Time Performance Tracking
Monthly reports with insights into reach, engagement, follower growth, and top-performing content.
Our Social Media Methodology
Strategic. Creative. Data-Driven.
1. Brand Discovery & Social Audit
We learn your voice, business goals, and target audience, while reviewing your current platforms and competitors.
2. Strategy & Planning
Based on your needs, we define platform priorities, content direction, and audience engagement approach.
3. Content Creation & Design
We craft creative assets (posts, videos, stories) that spark conversation and align with brand goals.
4. Publishing & Community Management
We handle post scheduling, monitor engagement, respond to comments and messages, and keep the community thriving.
5. Paid Campaign Integration
We run high-performing social ads in tandem with organic content for growth, lead gen, or direct sales.
6. Optimization & Reporting
We analyze performance, update the strategy, and scale what works—so your social media keeps evolving with your brand.
Frequently Asked Questions About Social Media Marketing
We manage Facebook, Instagram, LinkedIn, TikTok, and X (Twitter)—adapting content and strategy for each platform’s unique audience and format.
We create custom graphics, videos, carousels, and copy. You’ll review a full content calendar before anything goes live.
Not always. Our organic strategies are designed for reach and engagement. But we also recommend paid promotion when faster growth or conversions are needed.
Yes. We create, manage, and optimize paid campaigns tailored to your goals—whether it’s traffic, engagement, or lead generation.
Yes. Our team can handle community engagement, providing fast, brand-consistent responses that build trust.
Absolutely. We measure success through engagement, reach, follower growth, click-throughs, and conversions—all shared in monthly reports.
Not at all. We’ll help identify where your audience is most active and focus efforts where they’ll deliver the most value.