Pay-Per-Click (PPC) Advertising
Target Smarter. Spend Better. Convert Faster.
Looking to get real results—fast? Our PPC services are designed to put your brand in front of the right audience, at the right time, with messages that drive action. From search ads to remarketing and shopping campaigns, Matrix Web Online creates custom paid strategies that deliver leads, sales, and measurable ROI—without wasting your budget.
No Templates—Only Tailored Paid Media Strategies
We don’t believe in cookie-cutter campaigns. Every PPC plan we develop is based on your specific industry, audience behavior, sales cycle, and objectives. Whether you need lead generation, online purchases, or re-engagement—our strategies are custom-fit to perform.
Here are some of the services you can expect in your personalized PPC strategy:
Our PPC Capabilities
Show up at the top when it matters most—when someone is actively searching for what you offer. Our search ads are built to capture intent and drive conversions.
Includes:
- Custom keyword planning and match-type strategy
- High-converting ad copy and A/B testing
- Negative keyword filtering
- Conversion tracking setup
- Budget and bid optimization
Stay top of mind with compelling banner ads that follow your audience across the web. Ideal for awareness and remarketing strategies.
Includes:
- Creative design and copywriting
- Contextual and interest-based targeting
- Retargeting setup for visitors who didn’t convert
- Placement management for brand safety
Boost product visibility and sales with optimized listings that appear directly in search results. Ideal for eCommerce stores looking for ROAS.
Includes:
- Product feed setup and optimization
- Smart Shopping and Performance Max integration
- Merchant Center configuration
- Shopping bid strategy and conversion analysis
Re-engage your warm leads with dynamic remarketing. Whether they visited a page or added to cart, we’ll bring them back.
Includes:
- Audience segmentation based on site behavior
- Dynamic product or service ad setup
- Frequency capping and creative refresh cycles
- Cross-channel retargeting (Google, YouTube, Display)
Your ads are only half the equation. We build high-converting landing pages that match ad intent and maximize ROI.
Includes:
- Conversion-focused design
- Form optimization
- Mobile responsiveness and speed checks
- Heatmap and scroll tracking tools
What’s Included in Every PPC Plan
Dedicated Campaign Manager
A single point of contact backed by an expert media team for strategy, reporting, and ongoing performance improvements.
Goal-Focused Strategy
Whether it’s lead generation, eCommerce sales, or bookings, we align your campaign structure to your business objectives.
Full Tracking & Analytics Setup
We install and monitor conversion tracking using Google Tag Manager, GA4, and platform-specific pixels.
Transparent Budget Management
You’ll know exactly how your ad spend is allocated, what’s working, and where we’re scaling.
Weekly Monitoring & Optimization
We track performance and fine-tune bids, audiences, creatives, and placements to keep your campaign sharp and cost-effective.
Performance Reporting
Monthly reports include ad performance, keyword insights, cost-per-result analysis, and action plans.
Our PPC Methodology
Built to Launch Fast. Optimized to Scale.
1. Discovery & Objective Setting
We dive into your business goals, customer behavior, and existing funnel to design a campaign that connects strategy to outcomes.
2. Market & Audience Research
Our team researches competitors, search trends, and audience intent to define targeting segments that convert.
3. Campaign Setup & Launch
From creative assets and copy to bid strategy and ad placement, we build a polished campaign ready to go live.
4. Testing & Optimization
We run experiments on keywords, ad messaging, landing pages, and bidding to quickly identify what’s working best.
5. Scaling & Refinement
Once we find traction, we expand what works—boosting budgets, duplicating top performers, and introducing new ad formats.
6. Reporting & Reviews
We review campaign performance with you monthly—explaining the numbers, discussing next steps, and updating the roadmap.
Frequently Asked Questions About PPC
Most clients see traffic and lead volume increase within the first 7–10 days of launching their campaign, with continued improvement as we optimize.
There’s no fixed amount—it depends on your goals, competition, and audience size. We’ll help recommend a starting budget that balances reach and ROI.
We run campaigns across Google Ads, Microsoft/Bing Ads, YouTube, and the Google Display Network. We also support social ad channels upon request.
Yes. All campaigns come with professionally written ad copy and custom creative assets as needed. We align everything with your brand and goals.
Not at all. PPC works for local businesses, service providers, SaaS, healthcare, real estate, and more—it’s just about targeting the right intent.
Absolutely. We offer PPC audits, rebuild underperforming ad accounts, and provide ongoing optimization and management to improve ROAS.
Yes. We implement full-funnel tracking so you can see how every click turns into leads, calls, sales, or sign-ups—with real-time dashboards.