Email Marketing & Automation
Turn Subscribers into Customers—and Customers into Fans
Email is one of the most powerful tools in digital marketing—when done right. At Matrix Web Online, we help you move beyond newsletters and one-off blasts. Our email marketing strategies are designed to nurture leads, re-engage audiences, and drive consistent revenue through beautifully crafted, behavior-based email flows.
We combine sharp strategy, strong creative, and smart automation to deliver the right message to the right people at the right time—every time.
Our Email Marketing Capabilities
We plan and execute email campaigns built around your marketing calendar, audience needs, and brand voice—each one crafted to inform, engage, and convert.
Includes:
- Branded email templates for promotions, updates, and product launches
- Campaign planning aligned with sales goals
- Copywriting and visual design
- Deliverability optimization
A strong email list is more than a number—it’s about the right people. We help you build a list of high-quality subscribers and segment them for better targeting and performance.
Includes:
- List-building strategy and opt-in forms
- Behavioral and demographic segmentation
- Integrations with your CRM or website
- Unsubscribe tracking and hygiene best practices
Set it, optimize it, and let it work. We build automation that nurtures leads, increases conversions, and recovers lost sales—all with minimal effort on your part.
Includes:
- Welcome series, cart abandonment, and re-engagement flows
- Post-purchase and review request sequences
- Dynamic content based on user behavior
- A/B testing and journey mapping
We don’t just send emails—we test, track, and optimize for better performance over time. Every campaign improves the next.
Includes:
- A/B subject line and content testing
- Open rate, click-through, and conversion tracking
- Funnel performance analysis
- Monthly performance reports
What’s Included in Every Email Marketing Plan
Dedicated Email Marketing Specialist
You’ll have a dedicated expert managing your campaigns, flows, and reports—acting as your go-to contact for all things email strategy and performance.
Custom Campaign Strategy
We build campaigns around your brand goals, audience behaviors, and seasonal promotions—so every send has a clear purpose and ROI.
Branded Email Design & Copywriting
Every email is designed to reflect your brand identity and written to convert—no generic templates here.
Automation Setup & Optimization
We handle the entire flow setup for cart recovery, welcome series, win-back campaigns, and more—so you engage users at the perfect moment.
Advanced List Segmentation
We create smart segments based on user behavior, purchase history, and demographics to ensure every message feels personal and relevant.
A/B Testing & Performance Tracking
From subject lines to send times, we test every element to continually improve open rates, click-throughs, and conversions.
Monthly Reporting & Recommendations
You’ll receive detailed reports showing campaign performance, audience engagement, and strategic suggestions to level up your results.
Our Email Marketing Process
1. Discovery & Audit
We assess your current email tools, campaigns, and list to identify quick wins and long-term opportunities.
2. Strategy & Planning
We create a tailored plan of action—from campaign schedules to automation flows—aligned with your customer lifecycle.
3. Creative & Setup
We design emails, write copy, and build automations using platforms like Mailchimp, Klaviyo, or your preferred ESP.
4. Launch & Monitor
Campaigns and flows go live—with real-time tracking, A/B tests, and list monitoring in place.
5. Reporting & Refinement
Monthly reports highlight what’s working, what’s not, and how we’re improving performance over time.
Frequently Asked Questions About Email Marketing
We work with Mailchimp, Klaviyo, ActiveCampaign, HubSpot, and other major email platforms. We’ll recommend the best fit based on your business and goals.
That depends on your audience and content calendar. Some brands benefit from weekly emails, while others thrive with monthly sends. We customize the schedule based on engagement and strategy.
Yes. Our team handles both copywriting and design to ensure your emails are on-brand, visually engaging, and optimized for clicks and conversions.
Absolutely. We build automated workflows like welcome emails, cart abandonment sequences, re-engagement campaigns, post-purchase follow-ups, and more.
We use ethical, permission-based methods to build your list—like optimized signup forms, lead magnets, and integrations with your CRM or website. We also manage list hygiene and segmentation.
Yes. You’ll receive monthly reports with open rates, click-through rates, top-performing content, and clear recommendations for improvement.
With the right strategy, clients often see significant improvements in engagement, repeat purchases, and revenue from automated flows. Email is one of the highest ROI channels—especially when personalized and consistent.